What are the basic processes of strategic management in management? 3 Comments / Default / By GoodBoy
3 thoughts on “What are the basic processes of strategic management in management?”
A standardized, comprehensive strategic management process can be generally decomposed into three stages:
(1) Strategic analysis phase;
(2) Strategy selection and evaluation phase;
(3) Strategy strategy Implementation and control phase.
1. Strategic analysis:
The analysis and evaluation of the strategic environment of the enterprise, and predict the future development trends of these environments, as well as the direction of these trends that may affect the enterprise.
The external environment analysis of enterprises and internal environment or condition analysis of enterprises.
The external environment of the enterprise generally includes the following factors or strength: that is, the government -legal factors, economic factors, technical factors, social factors, and the competition in the industry in the enterprise.
Ip:: It is to find and discover the opportunity to develop the development of the enterprise in a timely manner, and the threat to the enterprise to achieve "knowing each other" so that in order to formulate and select strategies, Avoid the threat to the enterprise.
In internal environment of an enterprise is the condition that the enterprise itself has, that is, the quality of the enterprise. It includes all aspects of production and operation activities, such as production, technology, marketing, finance, research and development, and employee conditions. , Management ability, etc.
Turbing: It is to discover the advantages or weaknesses possessed by the enterprise so that when formulating and implementing strategies, they can avoid strengths and avoid their weaknesses, and effectively use the various resources of the enterprise themselves.
2. Strategic selection and evaluation:
The strategic selection and evaluation process essence: it is the strategic decision-making process-explore, formulate and select strategy.
The strategic choice of a cross -industry business should solve two basic strategic issues:
one is: the business scope or strategic operation area of the enterprise, that is, the industry that stipulates the industry to engage in production and operation activities, clarify the enterprise, clarify the enterprise The nature of the nature and the business they are engaged in determine what kind of products or services the enterprise to meet which type of customers;
is: the competitive advantage of an enterprise in a specific business field, that is, to determine the provided by the enterprise provided by the enterprise Products or services, to obtain the advantages of competitors on the basis of competitors.
3. Strategic implementation and control:
In the strategic solution of an enterprise, it is necessary to achieve strategic and strategic goals through specific actual actions. Generally speaking, it can promote the implementation of a strategy in three aspects:
The first: is to formulate functional strategies, such as production strategies, research and development strategies, marketing strategies, financial strategies, etc. In these functional strategies, it is necessary to reflect the steps of strategic launch, measures, projects, and general time arrangements;
It: to build the organization of the enterprise The strategy adopted to provide a favorable environment for strategic implementation;
The third: to make the leader's quality and ability match the strategy of execution plan. In the process of strategic specificization and implementation, in order to control the implementation. This means that the actual effectiveness of the information feedback is compared with the strategic goals of the scheduled. If the two have significant deviations, effective measures should be taken for correction. When the original analysis is not available, the judgment is wrong, or the environmental changes have occurred, the deviation may even re -examine the environment, formulate new strategic solutions, and carry out a new round of strategic management process.
Strategic Management Process
TrateGic Process (Strategic Process) includes three links: Analysis Strategic and Strategic. In general textbooks, these three links are listed in direct lines. That is, strategic analysis is after strategic formulation, and strategic implementation after strategic formulation. But in fact, it is likely that each link is interconnected. The strategy will begin when evaluating the strategy. Therefore, strategic selection and strategic analysis will overlap. Strategic analysis may also be a continuous process, so that the strategic analysis will overlap with the strategic implementation. Therefore, the three links of the strategic management process are interconnected, repeated circulation, and continuous improvement.
. Strategic analysis refers to analyzing some key factors that affect the current and future survival and development of enterprises. This is the first step of strategic management. Strategic analysis mainly includes the design of external environment analysis, internal environmental analysis and strategic goals. Fixed three aspects.
2. Strategic formulation
Strategic analysis provides a solid foundation for strategic formulation. Strategic formulation mainly includes four parts: company strategy, competition strategy, functional strategy, and strategic solution selection.
3. Strategic implementation
. Once the corporate strategic plan is selected, the focus of the manager's work must be transferred to the strategic implementation. Strategic implementation is the general name of various activities necessary for the implementation of the established strategic planning, and it is also a strategy. An important part of the management process. Obviously, if the carefully selected strategy is not implemented, or if it is not organized carefully, the previous efforts are put into the east. Some definitions of strategy tend to improve it, and also succeed. The implementation of strategic implementation mainly includes two parts of strategic implementation and strategic control.
Strategic analysis, strategic selection and evaluation and strategic implementation and control