In the post -epidemic era, China Online Education Industry Report: Sinking market opportunities and challenges coexist In the post -epidemic era, the market size of China's online education has been expanded by the positive stimulus of the epidemic situation. In the first quarter, it reached 26 billion yuan, the number of users was about 5.8 million, and the market penetration rate reached 22%. The online education market dividend also attracted a lot of capital, with a total financing of 11.5 billion yuan in 2019. The report shows that improving the quality of products and attracting users and promoting efficient operations is the advantage of the online education industry. At the same time, it should seize the opportunities of sinking market potential and technological innovation to meet the challenges. ("Ai Media Consultation | The Research Report of China Online Education Industry in the Era of the Extraction of the Extraction" completes 78 pages of the high -definition PDF version, you can click on the bottom of the article to download the download button to download) Core point The scale will exceed 480 billion yuan Iimedia Research (Ai Media Consultation) data shows that the scale of China's online education market will reach 485.8 billion yuan in 2020. Affected by the epidemic, Volkswagen's online education consumption has been further accelerated, and the online education market ushered in key nodes. With the gradual upgrading of artificial intelligence, big data and other technologies, the online education industry will still maintain a steady development trend and help China's education industry innovation and change. k12 online education users have accelerated. Online young children's English market penetration accelerates In the environment of policy encouragement and AI technology progress, the market size of K12 online education has further expanded, of which online youthful English markets have developed rapidly. Data show that as of April 2020, China's online youthful English market size reached 26 billion yuan, the number of users was about 5.8 million, and the market penetration rate reached 22%. Ai Media Consulting Analysts believe that after the outbreak growth of online education during the epidemic, in the context of continuous development of user habits, it is expected that by the end of 2021, the penetration rate of online youthful English markets will reach 37%, and 51 will reach 51 in 2022 in 2022 %. The new technology integration promotes the upgrading of the online education industry, sinking market opportunities and challenges coexist The era of epidemic situation, with the fusion of 5G and video codecs, through the technology and teaching scenarios of big data, AI, AI, and other technical and teaching scenarios In integration, enterprises will be more expected to create an active and interesting learning scenarios to help China's online education industry optimize and upgrade. At the same time, in the face of the new increment of the sinking market, brand value and teaching quality are still the core competitiveness. However, users' retention and user habits cultivation also become an important challenge for enterprises to enter the market. The following is the content of the reporting festival The online education concept scope The rapid development of information technology has changed the way of knowledge acquisition, and online education highlights its advantages of breakthrough time and regional restrictions. According to the classification of segmented business, online education includes language education, K12 stage education, examination research training, child interest training and early education, online learning tools, etc. According to the traditional Internet business model, online education includes B2C model, C2C mode, B2B mode, B2B2C mode, and O2O model. The influence of China Online Education Industry Map
The impact on the epidemic on the C -end user of online education
2020 middle school education and nutrition households will reach 351 million people n IIMEDIA Research (Ai Media Consultation) data shows that in 2020, affected by the epidemic, online education needs intensify, including traditional colleges and universities to try to use online courses to ensure the advancement of education plans. It is estimated that in 2020, the number of online education users in China will reach 351 million. The impact on the epidemic on the B -end brand/institution of the epidemic situation During the epidemic situation, the online education and training activities are restricted and promoted by the active layout of the enterprise. The platform data ushered in a staged outbreak. 2020 The standard of education in the middle school education market will reach 485.8 billion yuan Iimedia Research (Ai Media Consultation) data show that the scale of China's online education market will reach 485.8 billion yuan in 2020. Ai Media Consulting analysts believe that due to the special influence of the epidemic, Volkswagen ’s online education consumption has further accelerated, and the online education market ushered in key nodes. With the gradual upgrading of artificial intelligence, big data and other technologies, the online education industry will still maintain a steady development trend and help China's education industry innovation and change. The policy specifications Promoting the continuous supply of online education In recent years, the state has repeatedly proposed the development of "Internet education" to promote education informatization. In July 2020, the expansion of employment guidance clearly stated that "allows purchasing and appropriately used qualified social and market -oriented excellent online curriculum resources", and further improved the regulatory system specifications and promoted the supply of high -quality resources. The post -epidemic era The opportunity and challenges of China ’s online education industry 2025 Mid -line education market is expected to exceed 800 billion yuan iimedia research (Ai Media Consultation) data shows that the scale of the online education market has maintained year -on -year growth year by year The situation of the online education market in 2019 has exceeded 400 billion yuan, and the epidemic has further accelerated market education. It is estimated that the scale of China's online education market will reach 800 billion yuan in 2025, and the compound growth rate of compound growth from 2020 to 2025 will reach 11.4%. Ai Media Consulting analyst believes that thanks to the positive stimulus of the 2020 new crown epidemic, China's online education behavior and habits are popularized, especially the K12 stage and vocational education stage will be greatly released. , Show huge market prospects. The user portrait: Parents are too much, mainly for children to buy online curriculum
iimedia research (Ai Media Consultation) data show that more than 70 % of the participants of online education during the epidemic period. Ai Media Consulting analysts believe that due to the impact of the epidemic, the school where students are located cannot start. Parents are more willing to buy online courses for their children because of their academic considerations. The comprehensive online school and one -to -one tutoring is more popular with users
iimedia research (Ai Media Consultation) data shows that 33.3%of the respondents mainly purchase 1 to 1 all -scientific counseling course, Also 33.3%of the respondents mainly purchased comprehensive online school courses; followed by university public courses and children's English. Ai Media Consulting analysts believe that because of high quality content and services, comprehensive online schools are easier to obtain users' favor. Similarly, one -on -one counseling is based on the quality of teaching quality and has been recognized by parents. The teaching effect during the epidemic has become the most important factor in the choice of users iimedia research (Ai Media Consultation) data show that 51.9%of the respondents will consider teaching effects when choosing an education platform during the epidemic, followed by teachers' power forces , Platform word of mouth and price. Ai Media Consulting analysts believe that users tend to choose online education with high -quality products. At the same time, outstanding teachers' advantages can attract users to audition courses and transform their purchases. The nearly 60%of the respondents increased online education during the epidemic
Iimedia Research (Ai Media Consultation) data showed that 59.5%of the respondents said that during the epidemic Educational paid behaviors have increased. Ai Media Consulting analysts believe that due to the spread of the epidemic, offline education and training activities are limited, the school delays the re -schooling time, the offline teaching and training institutions delay the resumption, and the public's previous offline education and training activities will turn to online. "one -to -one counseling" and "dual -teacher counseling" model are recognized
iimedia research (Ai Media Consultation) data show that 41.4%of the respondents recognize one -on -one teaching mode, Nearly 40 % of the Double Normal University models are favored by users. Ai Media Consulting Analysts believe that after achieving more efficient feedback from students' teaching effects, "Double Teacher Counseling" has further improved the quality of teaching, and its teaching efficiency has been recognized by users. The nearly 60%of the respondents are optimistic about online education development prospects
iimedia research (Ai Media Consultation) data shows that 56.2%of respondents are optimistic about the development prospects of online education in the post -epidemic era. Only 2.8%of the respondents are not optimistic about the prospects of online education. Ai Media Consulting analysts believe that due to the special influence of the epidemic, the online education market ushered in key nodes. With the gradual upgrading of artificial intelligence, big data and other technologies, the online education industry will still maintain a steady development trend and help China's education industry innovation and change. The industry dynamics in the field of online early education
During the epidemic, while offline institutions were forced to close, online early education accidentally received attention. Enterprises represented by rice cake mothers, omito dads, pro -baby, etc. have produced significant business increments because of their online early education business. Ai Media Consulting analysts believe that the online early education industry is in the early stage of development. Recording, teaching aids light classes, and small class live broadcasts are currently more common service models in the online early early education market. The future layout trends in the field of comprehensive online school The future of online comprehensive network schools must build trust with users through high -quality content and services. The online education penetration brought by the epidemic also needs to be passed by innovation to increase the user retention rate. Tiexyou: Taking learning tools as a comprehensive advancement of online education
Tai Youdao entered the online education industry in 2014 to deploy online education business based on learning tools. In March 2019, products such as Netease Cloud Class, Card Programming, and Chinese University MOOC were merged into NetEase. Nease Youdao: The performance of the first quarter of 2020 On May 20, 2020, the Intelligent Learning Company NetEase Youdao announced the unaudited financial report in the first quarter of 2020. According to the financial report, NetEase Youdao's net income in the first quarter of 2020 reached 540 million yuan, an increase of 139.8%year -on -year; among them, the net revenue of more than 80%of the study services and products of more than 840 million yuan, a year -on -year increase of 226.4%. The Q1 of its Youdao boutique courses in Q1 reached 450 million yuan in Q1 in 2020, an increase of 311.9%year -on -year, of which 276,000 were paid in the regular price lesson. The boutique courses: Innovative education model realizes rapid development You Tao boutique courses are online education brands that are focusing on the dual -teacher business of NetEase Youdao, and are committed to providing high -quality online online education resources. So far, Youdao Boutique Course has launched high -quality courses from children to college throughout the age, and has created many explosive courses IPs. At the same time, Youdao Boutique Course provides a complete technical platform, including: the course live broadcast recording system, question bank system, mold test system, operational correction system, etc., use AI and technology to achieve teaching according to their aptitude, innovate and launch famous teachers interactive class model, improve students' learning Efficiency and teaching effects. 2020 The middle of the young children in the middle of the country in the middle of the country reached 22%If, jointly promoted by factors such as favorable policies and consumption upgrades, the scale and user scale of China's online education market continued to expand. Among them, online young children's English market continued Profit development. As of April 2020, China's online youthful English market size reached 26 billion yuan, the number of users was about 5.8 million, and the market penetration rate reached 22%. Ai Media Consulting Analysts believe that after the outbreak growth of online education during the epidemic, in the context of continuous development of user habits, it is expected that by the end of 2021, the penetration rate of online youthful English markets will reach 37%, and 51 will reach 51 in 2022 in 2022 %. The future epidemic era K12 online education field tends to be trending The epidemic has reduced the cost of customer acquisition. In the post -epidemic era, K12 online education is facing new opportunities. From the perspective of the long -term development of enterprises, the K12 online education platform should return to the essence. Taking online English education as an example, it is also necessary to based on the advantages of online English education, and improve the quality of curriculum and teachers with scientific and technological blessings. In addition to online English, K12 online education should also develop sinking markets and overseas markets. Nease Youdao: K12 online education content and tool traffic coordinated Nease Youdao is using its original tool product matrix as the main flow pool, accelerating the entry of K12 through the Taoist boutique courses and online education product matrix Online education. To a certain extent, product technology innovation capabilities are the underlying support of NetEase Youdao's K12 online education. pregnancy. The boutique courses: Focus on the K12 large class live broadcast dual teacher business
The boutique class is NetEase Youdao's online education brand focusing on the K12 large class live dual teacher business. Youdao boutique courses are driven by high -quality teachers, science teaching and research, and AI technology. They have launched courses covering the whole age of children to high school, and have created many explosive courses IPs. During the epidemic, on the basis of high -quality content, Youdao boutique courses have effectively promoted the high -speed growth of K12 online education business through the opening of curriculum resources and cooperating with platforms such as central video and B Station. In the first quarter of 2020, the sales of boutique courses reached 450 million, an increase of 311.9% year -on -year; the number of paids of the K12 official price reached 153,000, an increase of 358.7% year -on -year. The boutique courses: Technical driving the innovation mode of the interactive class of famous teachers from the live broadcast class to the dual -teacher class, the innovation of education model makes teaching more efficient, but the current K12 large class teaching product design also exists Independent exploration and passive listening, grasping degree and teaching progress, personalized education and standardization education. Therefore, in order to solve the contradictions in the teaching of traditional large classes and find a balanced point in business models and teaching effects, a new educational product model has been launched -the famous teacher interactive class model. The famous teacher interactive class model of the famous class is upgraded in the original dual -teacher class model. The innovative education model launched in depth. Mile English: Children's English Education Platform with both word -of -mouth and strength 2016 Mi Le British Into KK live video interconnection technology, Mile English predecessor -KK World said officially start operation. Mile British English is an English online education training brand under Melle Education. It is committed to providing professional English and American foreign teachers online one-on-one English learning experience for young children 4-18, so that the majority of young children can enjoy without leaving home without leaving home. High -quality teaching. Mile English: Actively carry out public welfare activities to help resist the epidemic
since the occurrence of the epidemic, in order to alleviate the concerns of parents and teachers for subsequent learning of their children, Mi Le At the same time, Mile Education has also joined for free donation activities in the United States to help Chinese students strengthen awareness of epidemic prevention and hopes to accompany Chinese students to cross -resistance. Mile English: Create a personalized teaching service experience
Kimos English: Canadian children's English education brand
Kimos online English education is from Canada from Canada Children's English education brands have a China Operation Center in Tianjin, China, and set up a foreign teaching management center in Toronto. It is one of the earliest children's English education platforms that launch online teaching models to launch online small class teaching models. Kimos Online English is committed to improving the English listening and speaking ability of grades 1-9 students, focusing on the three fixed models of "fixed foreign teachers, fixed semester, and fixed super small class". Kimos English: Technology helps to improve the learning effect of online curriculum
The development of epidemics has led to surge in online learning demand, and online education ushered in rare development opportunities. At the same time, the course content has become the focus of the attention of parents' selection of agencies. The platform of the platform revolves around learning effects, teaching content, and teaching methods. Kimos English: The exploration of brand service improvement and the sinking market The explosive growth of epidemic situation accelerated online education, brand services are becoming increasingly fierce, and the brand service of Golden Vols has also accelerated Strategic deployment of the sinking market. The future layout trends in the field of online higher education
MOOC: High -quality Online Course
Mooc is the "Higher Education Curriculum Resource Sharing of Higher Education Curriculum Resource Sharing Platform. Undertake the construction, application and management of national boutique open courses. It aims to use modern information technology and network technology to promote the reform of education and teaching in colleges and universities, improve the quality of higher education, and use public welfare to build a sustainable development mechanism. , Teachers and students and social learners provide high -quality educational resources sharing and personalized teaching services. Mu class creates its own core competitiveness with a huge scale, the diversity of the course, and the characteristics of emphasis on learning interaction and exchanges. Inciting the growth of professional skills training
In the epidemic situation, improving its own professional skills is still one of the main goals of the majority of users' home homes. The learning needs of knowledge have also increased significantly, and the number of learning people has increased significantly. According to the most popular curriculum category (number of learning) released by Tencent Class, medical, construction engineering, and painting creation successfully entered the total number of people to learn TOP10. R The Min Ministry of Social Affairs has vigorously promoted online skills training, with significant results In the promotion of the "National Vocational Skills Enhancement Action Plan", the Ministry of Human Resources and Social Affairs also vigorously promoted online skills training during the epidemic and post -epidemic period. As of the end of May 2020, the registered trainees of the "China Professional Online" platform hosted by the Ministry of Human Resources and Social Security have exceeded 1.5 million, and the accumulated visits have reached more than 340 million times. There are more than 33,000 enterprises and training institutions in the class. Ai Media Consulting analysts believe that the platform represented by the Chinese professional online platform is continuously developed. , The training content and training curriculum system is continuously developed and improved. The future development direction in the field of vocational education
Tencent Classroom: Self -bringing traffic realizes the efficient transformation of users n after the epidemic situation The development trend of the online education industry in the era
On online education continues to heat up, market potential release It expected user needs will fall after the epidemic is over, but as the platform business continues to improve and teachers standard standards The stricter and stricter of China's online education has gradually penetrated into various market segments, and the market size is expected to further expand. The new technology integration promotes the online education industry upgrade , Education Live, Education Online Office, etc. have gradually been promoted. As one of the fastest development industries in the "Internet " field in recent years, the online education industry can create more vivid Interesting learning scenarios, this will usher in a new period of explosive growth for online education companies. The industry competition is fierce, brand kernel and talent reserves are key, Matthew effect Increased While the market is developing rapidly, enterprises need to continuously strengthen their core competitiveness. In actual operation, online education head institutions with high -quality teachers, advanced teaching methods, and improvement of the service system have become the first choice for users, which further exacerbates the impact of the Matthew effect of the industry. Therefore, for the education industry, professional platforms and applications will become the barriers to the industry market, creating the core barriers of online education, and striving to enhance brand competitiveness. The sinking market growth space is huge. Opportunities and challenges coexist Compared with the fierce first and second -tier cities, the market for third- and fourth -tier cities shows increasing development potential. It has also begun to sink to third- and fourth -tier cities, and the sinking market will become the main track of online education institutions. While sinking the market brings huge traffic, it also brings some challenges to the industry. For example, its products that require online education are novel and simple, the content is clear enough to learn, the price must be affordable, and the teachers and resources must also be grounded. Outstanding.
The modern Internet technology that has developed epidemic is unlimited in the future of online education.
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