5 thoughts on “How to play an online travel industry community?”
Damon
The stickiness of the community does not decrease with the space time, but it will not be restricted to increase this multiple -to -many interaction. This interaction is very frequent and continued. In this regard, the driving force of interest is needed. It can be combined through a certain marketing idea social communication centralized overall category professional dry goods sharing. If you are interested, you can add interested tribes (how to play the community) to study together. Taking a certain American drama as an example, it is updated regularly every week, so that the interesting person will be paid attention to every other time. This is continuing.
In the process of continuously pulling people, it is necessary to manage through a series of behavioral specifications. This is the rules of the community. The community threshold is distinguished and constrained before entering the group, and the community threshold is effective after successful joining the group. There are a lot of community rules, the industry is different, and the rules are very different, but the main points are interoperability. Community notification, group introduction, welfare, nickname, self -introduction of the group, etc. These can usually be passed to users as soon as possible.
The biggest neglect of any community is that this community cannot generate economic benefits, yes, dare not charge or do not know how to charge. In fact, the owners of the community can boldly charge it. The content of the product that is packaged first is given to your members, and the members will be willing to fund you. This is the same as buying things. If you do n’t give me something, you will charge me. Is n’t it a fool?
The community should try to avoid excessive and boring topics in the group, which will directly affect the user's emotions. Borrow more tools to manage the community, such as: Lone Deer Goroup , Gold Data and other community management tools, because only in the tools can we manage users. Look at how your opponent operates the community, you can learn from it. Create the topic, let the topic drive the user's attention.
Human energy is limited and cannot manage N groups at the same time. At this time, the helper is needed, and this helper is the KOL resource in the community. If you replace it with a machine, there must be no KOL effect. After all, the machine has no temperature and cannot maintain emotion. In addition, if there is a crisis of public opinion, the machine cannot be replaced.
The stickiness of the community does not decrease with the space time, but it will not be restricted to increase this multiple -to -many interaction. This interaction is very frequent and continued. In this regard, the driving force of interest is needed. It can be combined through a certain marketing idea social communication centralized overall category professional dry goods sharing. If you are interested, you can add interested tribes (how to play the community) to study together. Taking a certain American drama as an example, it is updated regularly every week, so that the interesting person will be paid attention to every other time. This is continuing.
In the process of continuously pulling people, it is necessary to manage through a series of behavioral specifications. This is the rules of the community. The community threshold is distinguished and constrained before entering the group, and the community threshold is effective after successful joining the group. There are a lot of community rules, the industry is different, and the rules are very different, but the main points are interoperability. Community notification, group introduction, welfare, nickname, self -introduction of the group, etc. These can usually be passed to users as soon as possible.
The biggest neglect of any community is that this community cannot generate economic benefits, yes, dare not charge or do not know how to charge. In fact, the owners of the community can boldly charge it. The content of the product that is packaged first is given to your members, and the members will be willing to fund you. This is the same as buying things. If you do n’t give me something, you will charge me. Is n’t it a fool?
The community should try to avoid excessive and boring topics in the group, which will directly affect the user's emotions. Borrow more tools to manage the community, such as: Lone Deer Goroup , Gold Data and other community management tools, because only in the tools can we manage users. Look at how your opponent operates the community, you can learn from it. Create the topic, let the topic drive the user's attention.
Human energy is limited and cannot manage N groups at the same time. At this time, the helper is needed, and this helper is the KOL resource in the community. If you replace it with a machine, there must be no KOL effect. After all, the machine has no temperature and cannot maintain emotion. In addition, if there is a crisis of public opinion, the machine cannot be replaced.